Women's World Cup

visa

For 40 years, women's soccer was prohibited by law in Brazil. It was a mistake from the past, but one that still affects the sport today. Visa chose to assist in this historical reparation using a powerful tool: visibility. #EscolhaJogarComElas (#ChooseToPlayWithThem) is a movement that invited everyone to follow the 2023 Women's World Cup, turning sponsorship into a platform that recalled the history of women's soccer and got Brazil playing alongside them.

We brought to the Women's World Cup one of the biggest brazilian tradition from the Men's World Cup: painting the streets.

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