TAMO JUNTO

globo

During vacations, young people in Brazil usually start working to help their families and don't go back to school. With the pandemic it got worse. So Globo TV decided to create an incentive campaign. We called two of the greatest pop singers to co-create a song to encourage young people. Which later turned into a hub full of content to help students in this fight and a much bigger campaign with TV ads and social media.

Making of the video clip and artists testimonials about the project.

30 sec TV ads with celebs supporting the project.