Ketel One Botanical
DIageo
To introduce Ketel One Botanical to the Brazilian market as the perfect drink for the summer, we invited the long-time actress, dancer, singer, director Claudia Raia and the equally multitalented Ísis Valverde to co-host a show in which they shared beautifuly refreshing drinks with guests while discussing a series of tabus regarding age, self care, purpose and happiness.
The 4-episode series aired on Globoplay, which is the streaming service of TV Globo, the largest commercial TV network in Latin America and the second-largest commercial TV network in the world. The series also kicked off a launch strategy of sponsored events that took place throughout the summer.
