Google Search Mexico
For this campaign we wanted to embrace one of the most valuable thing in mexican culture which is the human validation, that recommendation your mom, family, friend or even your hairdresser gives to you. Which, sometimes, can be a little confusing and not too sharp. But teaming up with Google, it becomes the best you can get. So we ended up with our concept: You find the best people in Mexico. The best places, find them in Google.
For social we went bananas and gave our characters an alter ego were they became a real recommendation machines with Google as their ally.
