Food Fight
ENO
The challenge was to bring a well-known and popular campaign from the US to Brazil. We took examples of latin-american foods that cause heartburn and created two spots for these markets.
Since the campaign was launched very close to Carnival, we decided to take the shrimp to Rio's famous street parades so people could fight the big shellfish with Eno's help.
Did your favorite food started a fight? Forget the war painting and fight back with ENO.
If your favorite food starts a fight, ENO makes it walk the plank in 6 seconds.
ENO. Recommended by 9 in 10 carnival gladiators.
People were asked to post their pics with the #ENOCarnaval hashtag on their social media. They were used as real-time content on Eno's brand channel on Facebook. We put them together in breaking-news style videos that showed the shrimp attacks during Rio's Carnival.
ENO removes heartburn in 6 seconds. So we created 6 seconds bumper ads where the shrimp asked you to skip or he would be roasted:
